What Semrush costs and what each plan includes

Semrush offers four main subscription tiers: Business, Professional, Business, and Enterprise. The Business plan is the entry point and costs the least per month. Professional sits in the middle. The Business tier (confusingly named the same as the entry level) offers more features. Enterprise is custom-priced and designed for large teams or agencies.

Each plan includes access to Semrush's core tools — keyword research, site audits, competitor analysis, and rank tracking. The difference between plans is how many projects you can run at once, how far back your data goes, how many users can access your account, and which advanced features unlock. A smaller business might need only the Business plan. A marketing agency managing dozens of client accounts would need Professional or higher.

Semrush bills monthly or yearly. If you pay for a full year upfront, you get a discount compared to month-to-month pricing. The exact prices vary depending on when you check — Semrush runs promotions and adjusts rates — so the numbers on their pricing page are the ones to trust, not figures from an article written months ago.

Key Takeaways

  • Semrush has four subscription levels, each with different limits on projects, users, and historical data access.
  • All plans include the same core tools like keyword research and site audits; higher tiers unlock more advanced features and higher usage limits.
  • Yearly billing costs less per month than paying month-to-month, but requires paying the full amount upfront.
  • The right plan depends on how many websites you manage, how many team members need access, and which features matter most to your work.
  • Current prices are on Semrush's pricing page; promotional rates and plan details change regularly.

How many projects and users each plan supports

The Business plan lets you track a limited number of projects — typically five or fewer — and gives access to a small number of user seats. This works for a solo freelancer or a very small team managing a handful of client sites. If you need to monitor more websites or add more people to your account, you hit the limit quickly.

Professional and higher tiers remove or greatly increase these caps. You can add dozens of projects and invite many more team members. If you work at an agency or manage SEO for multiple clients, you will almost certainly need Professional or above just to have enough project slots.

What historical data and reporting depth you get

Lower-tier plans show you data going back a certain number of months — often six months or one year. Higher tiers let you access two years or more of historical data. This matters if you are trying to spot trends over a long period or prove that changes you made actually moved the needle.

Advanced reporting features — custom dashboards, scheduled reports sent to clients, API access for pulling data into your own tools — typically unlock at Professional and above. If you just need to run a quick keyword check or audit your own site once a month, the Business plan's reporting is usually enough. If you are billing clients and need polished monthly reports, you need a higher tier.

When to choose month-to-month versus yearly billing

Month-to-month billing lets you cancel anytime and costs more per month. Yearly billing requires paying the full amount upfront but gives you a lower monthly rate when you divide the total by 12. The yearly discount is usually 15 to 25 percent, depending on the plan and any active promotions.

Choose month-to-month if you are testing Semrush for the first time and not sure you will stick with it. Choose yearly if you know you will use it for a full year — the savings add up. Some people buy yearly but set a calendar reminder to cancel before renewal if they decide to switch tools.

Enterprise plans and custom pricing

If you manage hundreds of projects, need dedicated support, or want custom features built for your workflow, Semrush offers Enterprise plans with pricing you negotiate directly with their sales team. You contact Semrush, describe what you need, and they quote you a price. This route is for large agencies, in-house teams at big companies, or anyone whose needs don't fit the standard tiers.

Enterprise customers often get a dedicated account manager, priority support, and the ability to request custom reports or integrations. The tradeoff is that you pay more and have to go through a sales conversation instead of just signing up online.

How to compare Semrush to other SEO tools

Semrush is one option among many. Ahrefs, Moz, SE Ranking, and Ubersuggest all offer similar core features — keyword research, site audits, rank tracking — at different price points. Some are cheaper; some are more expensive. Some focus on different strengths: Ahrefs is known for backlink data, Moz for ease of use, SE Ranking for affordability.

The best way to decide is to try Semrush's free trial if they offer one, then compare it side-by-side with one or two competitors you are considering. Look at whether the interface makes sense to you, whether the data feels accurate for your industry, and whether the price fits your budget. A tool that costs half as much is not a bargain if you do not use it.

Frequently Asked Questions

Can I switch plans or cancel anytime?

You can upgrade or downgrade your plan at any time. If you cancel a monthly subscription, it usually stops at the end of your current billing cycle. Yearly subscriptions typically have a cancellation policy — check Semrush's terms for whether you get a refund if you cancel early.

Do I need a credit card to see the prices?

No. Semrush's pricing page shows all plan costs and features without requiring you to enter payment information. You only need a card if you decide to start a subscription or free trial.

What is included in the free trial?

Semrush sometimes offers a free trial period that gives you full access to a paid plan for a limited time — often 7 or 14 days. Check their pricing page to see if a trial is currently available and what plan level it covers.

Does Semrush offer discounts for nonprofits or students?

Some SEO tools offer reduced pricing for nonprofits or educational use. Check Semrush's website or contact their sales team to ask whether discounts are available for your situation.